More and more, Americans are turning to alternative medicine and treatment methods to aid in their health and wellness goals. The formal term “alternative medicine” as defined by the National Science Foundation refers to procedures not proven effective by scientific methods, and includes treatments such as acupressure, acupuncture, reflexology, aromatherapy, and more. Complimentary and alternative medicine, or CAM, has been used by almost two-thirds of the adult population according to a 2002 study, and in more recent times it is suggested that the medical community is opening up to integrating CAM with the traditional medical model of healing. Moving forward, CAM continues to evolve and grow in popularity.