When trying to shop for healthy food products and eco-friendly product options, even the best intentions can be undermined by brand names created by food manufacturers. Despite deceptive or confusing trademarks being prohibited by trademark law, many brands can escape notice since there is no nutritional analysis required for trademark approval. While deceptively named products touted as healthy can be filled with fats, sugars, and sodium you may also be paying significantly more for the supposed health and environmental benefits. So when on the hunt for healthy, eco-friendly products make sure to look beyond the label. Reading and understanding the ingredient label will keep you from getting duped by false labeling.

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